imaginative
before anything else, we are makers, makers at heart! We love cutting-edge creative design and using bright, fun colors.
disruptive
we make it better by being disruptive, non-traditional, and setting trends from the beginning.
determination
we make it happen - we are driven, and we are in it to win it!
collaboration
we make it together - it takes more than one to achieve our goals.
community
thankful for our employees, dedicated to our community, appreciative of our clients, and caring about the planet we love.
1996 – the beginning
the soon-to-be founders of chameleon like Pierre Martichoux and Daniel Busatto, work together at PRAT, a French Designer and Manufacturer of Artist Portfolios and Sketchbooks.
1998 - the establishment
chameleon books & journals, inc is incorporated in Gilroy, CA. While other suppliers are offshoring production to Mexico and the Far East, chameleon books & journals, inc was founded with the belief that the soul of a product and the company is in its manufacturing and commits to making its products in the USA.
2000 – getting noticed
chameleon books & journals, inc gets noticed in the corporate market thanks to its innovative, fashion-forward products, soon picked up by companies like Apple, Oracle, and GAP.
2004 – the expansion
chameleon books & journals, inc, again doubles its facility to accommodate more “in-house” manufacturing from 6,000 to 12,000 sq. feet.
2008 - against the trend
when the financial crisis hits, everyone advises marketing low-priced/low-value items. chameleon like does just the opposite and continues to launch high-quality products and recycled products!
2018 – the acquisition
chameleon like acquires The Platform Gallery Group, a packaging manufacturer located in Houston, TX, and rebrands it as PACKED by chameleon like.
2019 – aiming at being better
chameleon starts its journey to becoming B-Corp certified.
1996 – the beginning
the soon-to-be founders of chameleon like Pierre Martichoux and Daniel Busatto, work together at PRAT, a French Designer and Manufacturer of Artist Portfolios and Sketchbooks.
1998 - the establishment
chameleon books & journals, inc is incorporated in Gilroy, CA. While other suppliers are offshoring production to Mexico and the Far East, chameleon books & journals, inc was founded with the belief that the soul of a product and the company is in its manufacturing and commits to making its products in the USA.
2000 – getting noticed
chameleon books & journals, inc gets noticed in the corporate market thanks to its innovative, fashion-forward products, soon picked up by companies like Apple, Oracle, and GAP.
2004 – the expansion
chameleon books & journals, inc, again doubles its facility to accommodate more “in-house” manufacturing from 6,000 to 12,000 sq. feet.
2008 - against the trend
when the financial crisis hits, everyone advises marketing low-priced/low-value items. chameleon like does just the opposite and continues to launch high-quality products and recycled products!
2018 – the acquisition
chameleon like acquires The Platform Gallery Group, a packaging manufacturer located in Houston, TX, and rebrands it as PACKED by chameleon like.
2019 – aiming at being better
chameleon starts its journey to becoming B-Corp certified.
2023 - B Corp Certified
chameleon like is proud to be part of a growing community of Certified B Corporations that are intent on using business as a force for good. We are setting a higher standard for sustainably designed products.
Committed to our community, environment, people, and the pursuit of our mission.
Since 1998, our commitment to sustainability continues to grow as we work towards building a more sustainable world. And, now, as a Certified B Corp, our business meets the high standards of accountability and transparency across employee benefits and distributors, give-back initiatives, and trustworthy logistics practices and materials.